Assignment:
Comments:
1. This is the most important part of the future in marketing - that is obvious.
2. Direct and online have become one in the same - or am I wrong.
Questions:
1. Describe is EBay's secret per the discussion?
2. Pick an online business that you use and describe it's strategy, positioning and execution as to why you buy from them.
3. What is the new direct marketing model?
4. How do we use databases to make direct marketing work?
5. What are the forms of direct marketing:
A.
B.
C.
D.
E.
F.
G.
H.
6. Specifically addressing digital marketing - what is the form that you are sold on or in?
7. What are the segments of online marketing:
A.
B.
C.
D.
8. What are the steps or model to set up an online business:
A.
B.
C.
D.
9. My son recently told me he buys his glasses for about $15 or $20 from a place in China - he sends them the prescription and they send the glasses and he is satisfied with them. I went see someone and there was an Ophthalmologist in the building and on his office door: "We do not fill eyeglass prescriptions that we do not do the testing of?" The world is changing quickly and it is all digital coming at us. What are your plans as you learn and decide on a work career as to this phenomenon?