Outline of the Marketing Plan - for dunkin donuts
1. What is the mission statement of the dunkin donuts?
2. SWOT Analysis
What are the key Strengths, Weaknesses, Opportunities, and Threats?
3. Select Segmentation Variables, Targeting Strategy and Positioning
4. Identify your Growth Strategy - Of the four choose which strategy you will use
Market Penetration
Product Development
Market Development
Diversification
5. Implement Marketing Mix
Product Strategies
Pricing Strategies
Distribution Strategies
Promotional Strategies
6. Include Market Research
7. Promotional Materials