Assignment: Analysis instruction
Write a 4-5 pages analysis about the 2017 Cheerios' "Good Goes Round" campaign.
Cheerios' "Good Goes Round" campaign 2017 - The brainchild of 72 and Sunny, this campaign aims to highlight Cheerios' brand consistency through the promotion of acts of kindness and good karma.
Focus on these three topics while writing the paper.
1. Big idea and creative strategy -what is the big idea and creative direction of the campaign, advertising appeal,tone of voice
2. Message strategy -what is the main message and sub-message of campaign and do they vary acrossdifferent media channels, how do you see/evaluate the campaign execution?
3. Media strategy and media channels -what are the different mediums or media channels used for campaign, how wastheir media plan? How was their social media, if any?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.