Assignment
Case study: A Maestro without borders- How Andre Rieu Created the Classical Music Market for the Masses.
Case question:
1. Is the classical music industry attractive? If you were head of an orchestra set on beating the competition, what strategic options could you have? What would be the likely results?
2. What is the key logic underlying Rieu's business success?
3. Despite his impressive achievements over the years, Andre´ Rieu suffered a financial downfall at one point in his career, as described in the case. Seen from a blue ocean strategy perspective, what did he do wrong there?
• Case: The high stakes of low-cost competition by Adrian Ryans, A. 2010.
• MacMillan, I. C., & McGrath, R. G. 1997. Discovering new points of differentiation. Harvard Business Review, 75, 133-145.
• Kim, W. C., Mauborgne, R. 2004. Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, 1. Creating Blue Oceans.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.