Solved: What is the importance of public relations in marketing, Other Management

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What is the importance of public relations in marketing

Discussion:

Public Relations and Promotions

Imagine that you are the owner of a small business. You have developed a Marketing Communications Plan. Explain the following:

• What is the importance of public relations to the Marketing Communications Plan?

• What is the role of trade promotions in the Marketing Communications Plan?

• Could a mis-step with public relations increase costs and lower profitability for your small business? How?

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