Capstone Discussion
It is important to choose a marketing strategy that considers the environment, the competition and your products' strengths and weaknesses. Make sure to practice with the Learning Activity if you are not confident regarding a SWOT Analysis before responding in the Discussion.
• What is the competitive strategy for your company? Using Porter's Generic Strategy, which approach will you use and why?
• Once you identify your approach, discuss how your strategy will be implemented given the market forces. For example, if you choose a differentiation strategy, how will you differentiate your product or service from the competition?
• Will your prices reflect the strategy you chose? How will you market to the audience reflected in your strategy?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.