What is lemonade insurance what is special about lemonade


The purpose of this mini project is to give you an opportunity to research on a front-edge insurance topic and learn from that.

Conduct a research on the topic of “Lemonade Insurance Company” and write a report addressing the following questions.

What is “Lemonade Insurance”?

What is special about Lemonade insurance company? How is it different from a traditional insurance company?

What are competitive advantages and risks of Lemonade Insurance?

What do you think the prospect of Lemonade Insurance? Will it be a success or not? And why?

Your report should be double-spaced, 1-2 pages long and include sources of your reference at the end.

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