Assignment: MARKETING, A HEALTHCARE PERSPECTIVE
Objectives:
• Analyze and differentiate the options offered by multiple marketing research firms to ascertain the best method for gathering customer perceptions about healthcare services and organizations
• Assess the cost of various marketing methods used by healthcare organizations and the potential return on investment
• Describe the various marketing media options available for healthcare organizations and their potential for building awareness and sales
• Explain how marketing results are gathered and assessed for healthcare organizations
• Plan a marketing strategy for a healthcare organization that increases market awareness in a target market
UNIT-1
• Review the Terminal Course Objectives, accessed by clicking on the Course Information tab at the top of your screen, scrolling down to the Course Objectives, and then selecting "View class objectives."
• How will accomplishing these objectives support your success in management?
• What risks or challenges might a health care manager encounter if he or she has not mastered these objectives? Explain your answer.
UNIT-2
• Explain your proposed approach for conducting the research necessary to develop quality deliverables, and explain how the information gleaned will support your career development in health care management.
• Please review the approaches proposed by other students, providing objective feedback on opportunities for improvement.
UNIT-3
• Reflecting on the focus and content of this course, what is an important challenge facing management of health care organizations today?
• How would you go about addressing it? Explain.
UNIT-4
Collaboration leverages the collective knowledge of a health care team. Peer evaluation and support, provided in the spirit of continuous improvement and organizational success, result in higher quality deliverables than generally possible by the efforts of an individual.
• Describe the process you plan to use to conduct research, identify findings, and develop the project that is due in Unit 5.
• Present a brief outline indicating how you intend to organize the project deliverable.
• Review the processes and outlines of other students, providing objective feedback that will help strengthen the effectiveness of their efforts and the quality of the finished product.
UNIT-5
Based on your past experiences and the knowledge gained during your coursework, consider the following question and post a substantive initial post to the following question:
• What competencies were you able to develop in researching and writing the project due in Unit 5?
• How did you leverage feedback from your peers in the Discussion Board for Units 1-4 in completing the project?
• How will these competencies and knowledge support your career advancement in management?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.