What guides your behavior now will you use one of the, Marketing Management

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What guides your behavior now will you use one of the

1. What guides your behavior now? Will you use one of the ethical guides from the text? If yes, which one and why?

2. Can ethics be taught and learned? Defend your position.

3. How do companies benefit from being socially responsible? Give some examples.

4. If you were a CEO, what level of social responsibility would you aspire to? How might you go about attaining it?

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Marketing Management: What guides your behavior now will you use one of the

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