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What drives the competitive advantage of a company

Question 1. What drives the competitive advantage(s) of a company?

Question 2. A better product would cost more and what if the market will not bear that higher price and/or you do not have a larger enough of the market share that would pay the price to be profitable?

Question 3. What drives any companies' competitive advantage?

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Other Management: What drives the competitive advantage of a company

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