What does future hold for traditional mass-media advertising, Marketing Management

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What does future hold for traditional mass-media advertising

Discussion:

What does the future hold for traditional mass-media advertising? If you were the CEO of a major television network, magazine publisher, or newspaper company, what would you be doing now to ensure the livelihood of your company in 10 to 20 years?

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Marketing Management: What does future hold for traditional mass-media advertising

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Marketing Management: What does future hold for traditional mass-media advertising

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