What do firms do with all of that data


Discussion: Are All These Surveys Really Used?

Hardly a week goes by without receiving a survey to fill out. The survey might be from a grocery store, oil change servicer, cellular provider, or any organization with which you recently conducted business.

For your initial post, answer the following questions:

• What do firms do with all of that data?
• Should there be a limit on the number of surveys a firm can send out?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What do firms do with all of that data
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