What criteria have you used in answering such questions


Discussion 1: Marketing Regulations

Are some products too dangerous to be marketed in any circumstance? What regulations, if any, would you place on marketing cigarettes? Handguns? Prescription drugs?

As a starting point, refer to The American Marketing Association's Statement of Ethics, which provides guidelines for marketing products.

This code of ethics can be used to locate other codes and regulations that may address this issue.

Discussion 2: Corporate Ethical Duties

Do you believe that business has any direct ethical duties to living beings other than humans? Do animals, plants, or ecosystems have rights?

What criteria have you used in answering such questions? What is your own standard for determining what objects count, from a moral point of view?

Discussion 3: Review and Reflect

Review and reflect on what you learned. What is the most practical and easily applied lesson you learned?

What was the hardest to grasp? What would you recommend to someone beginning this class to do in order to be a successful learner? Why?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What criteria have you used in answering such questions
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