Discussion
What could a sponsorship manager do to maximize renewal rates of sponsorships? What is sponsorship leverage (provide an example) and how is it related to renewal? Discussion Board Requirements: Your requirements for all discussions are a post which is an original response to the discussion question and second post which is a response to a fellow student's post.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.