Assignment:
Through the analysis of the following documents, as well as additional sources you may be able to find, answer the following questions: -
Summary of the initial situation in terms of customers, competition, product design, price and distribution
- Causes of and lessons from the evolution of the product and market elements at play
o Features & product design
o Distribution
o Communication
- What are the big lessons (from the class' content) that can be learnt from this case?
- What can we say about the marketing operations at Microsoft?
- To answer the questions above, engage in a SWOT/TOWS analysis for Microsoft Xbox One console in general and on its international markets Your attention will of course be focused on the international marketing elements at play here but do not neglect general marketing knowledge to be analyzed and learned.
Following this supervised case study session, you will have to produce a report of less than 10 pages, indicating who in the group did which part. This report is to be handed electronically to me in two weeks, November 21st , that is the day before the release of the Xbox One on the market.
Attachment:- international_marketing_xbox_one_case_study.rar