What can the marketer do to capitalize on the opportunities


Discussion

What opportunities and threats will marketers encounter as a result of climate change? Select a brand and discuss examples of the opportunities and threats that you anticipate will challenge this brand. What can the marketer do to capitalize on the opportunities and to work with the threats?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What can the marketer do to capitalize on the opportunities
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