Case : McDonald's Corp
The case is written from the perspective of McDonald's CEO Steve Easterbrook. Dated approximately six months after Easterbrook assumed office in March 2015, it highlights the company's recent and dramatic decline in performance amidst increasing competition. Easterbrook must confront several challenges if he is to return the company to its former glory.
The company is amid its most serious turnaround situation, and needs to define a clear strategic position to deal with competitive challenges on several fronts.
1. Briefly summarize the problem(s). (Assume we've read the case). Think about the problem from McDonald's perspective.
2. Which trends in McDonald's external environment (PESTEL) are likely to have the greatest impact on the company's ability to sustain a competitive advantage?
3. How is McDonald's positioned vis-à-vis its major competitors? (hint: strategic groups)
4. What business-level strategy does McDonald's employ? Is it effective?Has it changed over the last few decades, and if so, how?
5. What do you think are the most important strategic challenges facing McDonald's? Explain. Discuss your recommendations to address the strategic challenges, given the external and industry environment, its core competencies and its current business level strategy.
• Your recommendations should flow logically from your analyses.
• What are the potential caveats (pitfalls) to your recommendations?
Attachment:- McDonald.rar