Question: 1. What are your personal views about the advantages and disadvantages of supermarket shopping with "Shopping Buddy" (see Marcom Challenge)?
2. During past decades, cigarette advertisements were responsible for a very large percentage of all billboard advertising in the United States. What explanation can you offer for why this product used to dominate the billboard medium? In other words, what is it about consumer behavior related to this product that would make billboards an especially attractive advertising medium?