Marketing Essay Question
Discuss an example of a company that has employed a Blue Ocean Strategy. What are the value innovations that they delivered to customers? In creating a Blue Ocean with no competition, what process was eliminated? What standards were reduced? What standards were raised? What elements from adjacent industries were used to create a new user experience? What advantage does the company have and how will they sustain it?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.