Review Questions:
What are the pros and cons of standardization for international advertising?
Discuss the tools used by public relations professionals. Is public relations free promotion for a company?
Compare the three sales force structures outlines in the Kotler textbook. Which is the most effective. Why?
USE;
Armstrong, G., & Kotler, P. (2014). Principles of Marketing. (15th ed.) Upper Saddle River, NJ, New Jersey: Pearson Education Inc.