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What are the primary issues that a company must address

Assignment: Management Orientation

What are the primary issues that a company must address in developing a global marketing strategy? In addressing these issues, what role does culture play? Illustrate your answers with specific examples.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the primary issues that a company must address

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