Assignment Description
• Why do you think effective communication in emergency response is important? Explain.
• What are the most significant causes and effects of communication failure, especially under life-threatening circumstances? Explain in detail.
• Consider failure as the following:
o Equipment malfunction
o Human error
o Breakdowns in language, (jargon, slang, accents)
o Communication codes
o Personal and organizational agendas
o Distrust of outsider agency personnel
• What should be the role of a spokesperson? Explain.
o Why must he or she be credible to the public and the emergency responders while acting as liaison between the public and the crisis management team? Be specific.
o What significant challenges could be faced by a spokesperson? Explain.