Discussion questions: 1. What are the most likely consumer market segments for robots? Which consumer characteristics would be important to determine these market segments? What types of roles do you envision robots playing for these consumers?
2. Reflect on the value of FRT as a marketing tool. Give one example that illustrates how this technology can be most effectively used by marketers.
3. Discuss the "creepiness" concerns that some consumers have about robots and FRT. How can marketers address or even overcome these issues?
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Attachment:- Case Study.rar