Homework: Marketing Plan Essay- Anheuser-Busch
This homework will provide you with the opportunity to research the marketing methodology of Anheuser-Busch. As you research this company, apply the theoretical learning from this course.
Include the sections below in your marketing plan.
1. Introduction: Include a brief introduction of the company.
2. Competitive Analysis: Who are your company's competitors, and how is each differentiated? Identify two or three strengths and two or three weaknesses of your company compared to a minimum of two of your company's competitors.
3. Marketing Strategies: What are the marketing strategies used by your company in the management of the global customer brand? Use the four Ps in your analysis, which are listed below.
a. Product: Begin with a theoretical definition of a product. What is the product/service offering by your company? How did the development of these new products affect your company's marketing strategy?
b. Place: Begin with a theoretical definition of place. What are the distribution channels used by your company?
c. Price: Begin with a theoretical definition of price. What is the pricing strategy used by your company?
d. Promotion: Begin with a theoretical definition of promotion. What are the traditional and digital methods of marketing promotion used by your company? Explain a minimum of three traditional and three digital methods.
4. Competitive Advantage: Identify whether your company has a competitive advantage in each of the areas of the four Ps. Remember that your company could have a competitive advantage in one area and not in another. Include supporting rationale.
Format your homework according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the homework, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.