What are the major business objectives and processes


You are required to analyse the effectiveness of the Hilton Hotel Booking system. To do this you are required to employ at least two data gathering techniques, one of which must be observation. You will need to research the existing online booking system and other information you can find about the Hotel. You also need to:

  • Find at least three (3) users to interact with the system (the users should not be students from Systems Analysis subject)
  • Script two (2) or more scenarios for each of these users
  • Observe their interaction with the Information System 

For instance, two possible scenarios might be as follows:

(A) You want to stay in Melbourne next Friday. Before reserving your room, you want to be sure that they have availability. You therefore want to find out what room types and rates are available for that night.

(B) You want to have a holiday in the near future and want to see if there are any special offers. You want to check what special offers there are for staying in Brisbane 3 months from now.

Amongst the information sought are answers to the following questions.

Questions you need to address are:

1. What are the major business objectives and processes (operations) that the company carries out?

2. List the information systems and subsystems that are used to support their portal and describe how they are related to the overall business objectives and processes. If the exact Information System cannot be identified then use the generic terms for the appropriate Information Systems (an example of a generic name is Supply Chain Management system).

3. Detail the scenarios you developed and how the users you observed interacted with the system when carrying out the tasks of those scenarios.

4. Recommend improvements to the system and describe the analytic consequences. For instance, not all hotels provide systems for online bookings. If the company were to add such functionality, what do the analysts need to consider?

5. Describe the stakeholders involved. Who are they? Why do analysts need to consider their interests?

6. Discuss, in detail, the data collection techniques you used to answer the above questions. Describe how other data collection techniques could be used to gather further information.

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