Assignment: Market Entry Strategies
Choose two articles from online scources, one that addresses Market Choice Strategies and one that addresses Market Expansion Strategies. Write an article review of approximately 6 pages answering the following questions:
o What are the main ideas of the two articles?
o How do the two articles relate to one another?
o Are the ideas in the articles contradicted by more recent thinking on the subject of global market entry strategies; for example, by the ideas in this module's text resources? Describe any contradictions you found regarding global marketing entry strategies in the articles.
o How will you apply the ideas in these articles to your course project?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.