Assignment:
Read the case study: The British Airways Swipe Card Debacle. Review the swipe card story, drawing on each of the following change perspectives discussed: organizational development, sense-making, change management, contingency, and processual. Answer the following questions in a three page APA style paper; include outside sources to support your answers.
• From each change perspective, what are the key issues to understanding the wildcat strike?
• Assume that you have been retained as a change consultant by BA management to advise them on how to avoid such a situation in the future. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management? If appropriate, role-play the presentation of this advice to senior management of BA.
• Is there one change perspective, or a combination of change perspectives, that provides the best way of understanding the swipe card issue? Why?
• What broad conclusions emerge from this analysis?