What are the key elements of the strategy at olivers market


Assignment

Case: Oliver's Markets by Armand Gilinsky Jr, John Morre and Richard L. McCline

- What are the key elements of the strategy at Oliver's Market?

- What competitive pressures must Oliver's Market be prepared to deal with?

- What are the key success factors for competing in the supermarket industry in Sonoma County?

- What is your assessment of Oliver's financial performance and financial condition? Is the company in good financial shape? Why or why not?

- How does their financial performance compare to their competition in food retail. Are they strong enough to compete?

- FINALLY...should they consider expansion, given your analysis?

Format your assignment according to the following formatting requirements:

1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.

3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.

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Marketing Management: What are the key elements of the strategy at olivers market
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