What are the four pillars and why are they important


Paper Assignment

1. How has the consumer decision process changed due to mobile technology?

2. Describe the strategic impact to retailers of the shift by consumers to mobile technology.

3. What are the four pillars and why are they important?

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: What are the four pillars and why are they important
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