Question: 1. What are the essential benefits of using a QFD approach to product design? Also, identify any negative effects that might apply to the use of QFD.
2. A student would like to design a backpack for student books and supplies. The CAs are a
(1) comfortable backpack that is
(2) durable with
(3) enough room and
(4) not too heavy to carry.
Think of some ECs that can be used to measure these customer attributes. Then construct a QFD matrix showing the positive and negative relationships that you expect to see in this case.