Effects of Advertising Presentation
Discussing Question Ad trends?
According to a 2011 Nielson survey, American consumers prefer funny advertisements - and talk about them with friends and family more often than other types of ads (Garun, 2012). Consider some of the "big" commercial hypes of the past few years, are more of these commercials funny than not? What other trends in advertising do you notice?
Reference
Garun, N. (June 21, 2012). Despite recession, Americans prefer silly and tearjerker ads over promotional.Digital Trends. located at
https://www.digitaltrends.com/lifestyle/despite-recession-americans-prefer-silly-and-tearjerker-advertisements-over-promotional/
Advertising Platforms?
What are other examples of old media trending toward a more immersive experience?
Media Ownership?
Effects of Advertising Presentation
Review the Week 8 readings and videos.
Choose a product or service from these examples:
a. Fast food
b. Class of consumer product
c. Personal care
d. Automobile
Find examples (online, in print, or on TV or radio) and analyze how that product or service has been advertised.
Prepare a 9- to 12-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism.
Include the following:
a. What techniques were used to get the consumer to buy?
b. Who determines ethical standards for advertising?
c. In what ways has advertising affected American culture?Use specific examples.
You must Include detailed speaker notes and images that support your content. Each slide should have three to four bullets of text, which are a high-level overview of what is included in your speaker notes.
You must Cite your references on the last slide.