Problem
Read the research article "Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products" and answer the questions that follow:
1. According to this article what do you understand by ‘Green Marketing Myopia'? What are the different ways that have been suggested to improve consumer appeal for Environmentally Preferable Products NOTE: DO NOT COPY PASTE FROM THE ARTICLE (500 words)
2. Give examples of two Saudi Companies which suffer from Green marketing Myopia. Suggest methods which each company can use to overcome it.
Article: Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products by Jacquelyn A. Ottman, Edwin R. Stafford & Cathy L. Hartman.