Assignment: Case Analysis
Review the case, Wiikano Orchards.
Guidelines
Background
• Introduce the company and provide the audience with some background information about the company.
Situation Analysis
• The Environment
1. What is the state of the economy?
2. What are the current trends in cultural and social values?
3. What are the current political values and trends?
4. Is there any pending federal, state, or local legislation that could alter the environment?
5. Any threats to the environment, and therefore the firm?
• The Industry
1. What industry is the firm in?What are the chief economic and business characteristics of the industry?
2. Which organizations are major competitors in the industry?What strategies have competitors been using and have they worked?What are the relative strengths and weaknesses of the competitors?
3. Is there a threat of new competitors?Are there any substitute products in the industry?
4. What forces are driving change in the industry?
5. Is the industry attractive? What factors make it attractive? Unattractive?
• The Firm
1. What are the objectives of the firm?
2. What are the strengths of the firm?
3. What is the firm's financial condition?
4. What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
5. What is the management philosophy?
6. What does the organizational structure tell you about how decisions are made?
• The Marketing Strategy
1. What are the objectives of the marketing strategy?
2. What marketing concepts are at issue in the current strategy?
3. To what target market is the strategy directed?
4. What competitive advantage does the marketing strategy offer?
5. What good and/or service does the organizationoffer? What consumer need does the product solve?
6. What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
Problem Statement
• What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response.
Strategic Alternatives
• Based on the problem identified, what are two strategic alternatives for the company? Discuss the alternatives making sure to include the costs and benefits associated with each.
Recommendation
• Select the one best strategic alternative. In your recommendation, explain why this is the best alternative. Support your recommendations with data.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.