Assignment
Part 1
1. What are the various B2B markets?
2. Who is the user?
3. Identify the stages in the B2B buying process?
4. How do you perform a vendor analysis?
5. What factors affect the B2B buying process?
6. What are the six different buying roles?
7. What is the difference between new buy, rebuy, and modified rebuy?
Part 2
1. What metrics can help analyze the Economic Environment of a country?
2. What types of Government Actions should we be concerned about as we evaluate a country?
4. Why are each of the BRIC countries viewed as potential candidates for global expansion?
5. Which Global Entry strategy has the least risk and why?
6. Which Global Entry strategy has the most risk and why?
7. What are the components of a Global Marketing strategy?
8. What are the three Global Product strategies?
9. What does the term Boycott pertain to?
10. What does Cultural Imperialism refer to?
11. Describe Exchange Control
12. What is the purpose of the General Agreement on Tariffs and Trade (GATT)?
13. When the book refers to Infrastructure, what is the author talking about?
14. What is a Quota?
15. Describe Tariff?
16. Explain the term Trade Agreement
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.