Solved: What are the benefits and risks of performing test marketing, Marketing Management

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What are the benefits and risks of performing test marketing

Discussion:

At least 200 words

Why is total customer service so important? What happens if a product or service does not actually meet its perceived performance or customer expectations? How can relationship marketing benefit a company?

At least 200 words

Explain whether you would test market the following newly developed products prior to a full-market launch:

o Blueberry flavored milk
o Jewelry with smart phone technology

What are the benefits and risks of performing test marketing to product developers or product managers?

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Marketing Management: What are the benefits and risks of performing test marketing

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