Assignment: Search Engine Optimization
Online Marketing Foundations
Respond to the following questions in a minimum of 175 words each question.
1. What are some specific ways to increase traffic to a certain website?
2. What are some benefits and challenges associated with the methods you selected?
3. How works a SERP?
4. Who is controlling the SERP?
SEO Analysis of a Favorite Website 05/09/2019
Instructions: Select a small (not a national brand or company) website.
Create a 10- to 12-slide Microsoft PowerPoint presentation with speaker's notes. The presentation must include the following:
• SEO audit
• Analysis of both on-site and off-site optimization of the website
• Evaluation of the links found throughout the site
• Listing of at least 10 keywords that the site is using for optimization
• A minimum of at least 3 suggestions to improve SEO rankings
Write a 350-word reflection on your presentation.
Format your paper and presentation consistent with APA guidelines.
SEO Analysis of Favorite WebsiteGradingGuide
Fundamentals of Digital Marketing
Individual Assignment: SEO Analysis of a Favorite Website
Purpose of Assignment
This presentation allows students to see how a website is built for search engine optimization with key words. Rather than reading and seeing textbook examples, students find an example that interests them and apply concepts of analysis to the chosen website.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.