Assigtnment
Question1:
The acronym AIDA is a critical part of the understanding of advertising and promotion. What does it stand for, and why is it important. Provide an example of using AIDA in advertising. [repeat from mid term]
Question 2:
There are 4 major aspects of defining a target market. Define them and provides examples for each.
Question 3:
Social Media has become a core element of advertising and promotion. What are some of the keys to SM advertising and promotion? Provide examples.
Question 4:
Provide a list of at least 10 advertising venues where we can promote a product or service. Then provide at least 3 examples (meaning choose 3 of the venues then provide an example of an ad/promo being used in that venue).
Question 5:
The expression...it has never been easier to get at the consumer than today, but, it also has never, ever been harder than today to get them to buy. What does this mean to you, your generation, and consumerism in general?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.