Wat is kevin roberts referring to with the term lovemarks

Question

Watch the video in this link in order to answer the five questions below:
https://nau-tv.com/play/2329/

1. What does the phrase Madison & Vine mean to promotional strategy?

2. What is Kevin Roberts referring to with the term Lovemarks? Give an example of one from our discussions in class.

3. What is the purpose of webisodesin today's promotional environment?

4. What does Dr. Rapaille mean by The Code? Why are some products off-code?

5. Why does the Director of Marketing for American Express see TV advertising as "paying more for diminishing returns?"

Answer 1

After watching the video from the link: http://nau-tv.com/play/2329/. Answer the following questions on behalf of the respective video. Question 1: Explain what does the phrase Madison and Vine meant to the promotional strategy? Question 2: Determine the Kevin Roberts referring to with the word Love marks? Provide an illustration of one from our conversation in class. Question 3: Write down the main purpose of webisodesin today's promotional situation? Question 4: Explain what does Dr. Rapaille signify by The Code? Explain why are a few products off-code? Question 5: Explain why the Director of Marketing does for American Express notice TV advertising as ‘paying more for diminishing returns’?