Was the company prepared to enter a global marketwhat


Assignment

Prepare for Week 3 Global Expansion Individual assignment.

Several American multinational corporations have expanded internationally in the last 20 years. What types of challenges might they face?
Select one Fortune 500 company who completed international expansion in the last 10 years.

Discuss the following:

• Was the company prepared to enter a global market?
• What issues did they encounter?
• How could these be resolved? Explain.

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Marketing Management: Was the company prepared to enter a global marketwhat
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