Discussion Post
• Apply the VRIO framework to determine whether Roku has a competitive advantage. If so, is its competitive advantage sustainable? Why or why not?
• Was advertising the best business model?
• Should Roku try to remain neutral, or should it follow Apple, Amazon and others with investments in more proprietary content?
• Should Roku stay the course and remain focused on building the installed base of Connected TVs and drive advertising?
The response should include a reference list. Using double-space, Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.