Walt Disney and Michael Eisner
Please answer the following questions briefly
1. From the beginning of his tenure, Michael Eisner has played a significant role in Disney's management. Discuss steps Disney should take to ensure success in the future.
2. Disney now has four lines of business. How successful do you think Disney will be in the future with its endeavors to integrate entertainment inside and outside the home? Will its theme parks, restaurants, and movies complement its plans to expand into the markets of the Internet and broadcasting? Explain.
3. How should Disney maintain its corporate culture as it continues to expand into global markets?