Questions:
Question 1
The reputation and well-known brand name of Rolex watches represents a ____ for Rolex.
Question 2
Customer relationship management is facilitated by gathering useful data from
Question 3
The Boston Consulting Group's matrix is based on the
Question 4
____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization's goals.
Question 5
A ____ is something that an organization does extremely well and may give a company an advantage over its competition.
Question 6
Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as
Question 7
According to the Boston Consulting Group, marketers may classify their products as all of the following except
Question 8
The process of putting marketing strategies into action is called
Question 9
A firm's unique symbols, personalities, and philosophies comprise its
Question 10
The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as
Question 11
Employees, customers, communities, and investors are all considered ____ in relation to marketing.
Question 12
____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.
Question 13
Organizations that provide smoke-free environments or low-fat products are responding to changes in
Question 14
Total buying power declines during periods of economic
Question 15
Who are the primary recipients of the benefits of strategic philanthropy?
Question 16
The amount of money received through wages, rents, investments, pensions, and subsidies is called
Question 17
Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.
Question 18
Consumers begin to become more price and value conscious during periods of
Question 19
Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.
Question 20
To monitor changes in the marketing environment effectively, marketers must engage in