Questions:
Question 1
Favorable conditions in the marketplace environment that could produce business rewards for the organization if acted upon properly are called
strengths.
market strategies.
market niches.
threats.
opportunities.
Question 2
The term "____" describes measuring and evaluating a firm's quality in products and processes against industry leaders.
total quality management
benchmarking
internal marketing
empowerment
implementation
Question 3
According to the text, a market is defined as
a place to buy products.
the buyers of the products that a company develops, promotes, prices, and distributes.
the specific group of customers on whom an organization focuses its marketing efforts.
a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products.
the percentage of a group of customers that actually buys a specific product from a specific company.
Question 4
An organization's business goals should be derived from its
mission statement.
strategic plan.
strategic business plan.
marketing plan.
marketing strategy.
Question 5
The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as
dogs.
cash cows.
stars.
cash contributors.
question marks.
Question 6
According to the Boston Consulting Group, marketers may classify their products as all of the following except
dogs.
cash contributors.
question marks.
stars.
cash cows.
Question 7
An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets.
opportunities and threats
market opportunities
strengths and weaknesses
activities and responsibilities
organizational resources
Question 8
A marketing unit can be organized according to functions, products, regions, and
sales.
target markets.
competitive units.
types of customers.
product features.
Question 9
A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace.
market opportunity
market requirement
competitive advantage
strategic window
competitive opportunity
Question 10
Resource deployment and coordination of functional areas of business are determined by
the mission statement.
corporate strategy.
business-unit strategy.
marketing strategy.
the marketing mix.
Question 11
The amount of money received through wages, rents, investments, pensions, and subsidies is called
income.
wealth.
discretionary income.
prosperity.
credit.
Question 12
Employees, customers, communities, and investors are all considered ____ in relation to marketing.
Responsibilities
Stakeholders
Shareholders
Constituents
owners
Question 13
Consumers begin to become more price and value conscious during periods of
inflation.
prosperity.
recession.
depression.
recovery.
Question 14
Procompetitive laws are those designed to
preserve competition.
protect the consumer.
ensure product safety.
reduce competition.
limit business lobbying of government officials.
Question 15
Assuming that inflation is low, high buying power characterizes the ____ stage of the business cycle.
Prosperity
Depression
Recovery
Succession
recession
Question 16
Marketing ethics
refers to laws and regulations that govern marketing.
refers to principles and standards that define acceptable conduct in marketing.
maximizes an organization's positive impact and minimizes its negative impact on society.
is most important for advertising agencies.
applies well-defined rules for appropriate marketing behavior.
Question 17
Total buying power declines during periods of economic
recovery.
prosperity.
recession.
uncertainty.
expansion.
Question 18
When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) ____ structure exists in the competitive environment.
Oligopoly
Monopoly
pure competition
oligopolistic competition
monopolistic competition
Question 19
Which of the following agencies would most likely have jurisdiction over the problem with lead in the paint of children's toys?
Consumer Product Safety Commission
Children's Online Protection Act
Food and Drug Administration
Environmental Protection Agency
National Advertising Review Board
Question 20
The 1990 Nutritional Labeling and Education Act directly prohibits
exaggerated claims made by health and fitness products.
putting the words "cholesterol-free" on any food package.
putting nutritional information on most food products.
exaggerated health claims on food packages.
the use of any health claim on food packaging.