Question 1. Strategic alliances are distinguished from joint ventures because: Joint ventures do not work in global situations Joint ventures are synonymous with licensing agreements Alliances never transfer property rights from U.S. licensors to foreign licensees for strategic alliance There are no equity positions taken in strategic alliances
Question 2. Conglomerate diversification is concerned primarily with: Stock appreciation Product development Market synergy Financial returns
Question 3. Market development encompasses attracting other market segments. This includes: Increasing promotional effort Including trial use Advertising in other media Opening more branches in the same city.
Question 4. "To achieve our vision, how will we sustain our ability to change and improve?" is part of which perspective in the Balanced Scorecard? Financial Customer Learning and growth Internal business process.
Question 5. Competitive position as a measure of corporate success is typically measured as: The input-output relationship of the company The earnings per share of the company The company's relative dominance in the marketplace The firm's stock value