This project, you are to provide what the marketing plan is and research the different components of the marketing plan. You will also provide how the marketing plan is helpful to the organization. The final project in qualitative and you are not required to provide any quantitative data.
Specific information on the marketing plan is in the attached chapter 16
Example of the Marketing Plan Outline.
Please use any of the concepts we have covered within this course of marketing.
The Project needs to be in a word document and in APA format. Page requirement is at least 4 pages in length. This does not include the cover and reference pages. Make sure to provide at least four outside sources to support your work
Attachment:- The Marketing Plan.pdf