Question: The traditional department store was the dominant player in the American retail industry in the first half of the 20th century. Over the past several decades, department stores have been experiencing consistently declining sales and market share, and serious questions have been being raised as to whether the end of the traditional department store was inevitable. Macy's did act to improve their market share. Discuss the company's strengths and weaknesses. In your own opinion, do you feel Macy's is in a good financial position today?