Details of what you are expected to do:
1. Rationale
Identify and assess the specific characteristics which make SMEs different from large ventures and by developing business planning this task will hone your entrepreneurial mindset and entrepreneurial capabilities that can be applied in a range of contexts.
2. The learning outcomes being assessed
* Identify and assess the specific characteristics which make SMEs different from large ventures
* Have an entrepreneurial mindset and entrepreneurial capabilities that can be applied in a range of contexts
3. Overview of assignment
This is an individual task based assessment for 2500 words approx.
• Your task is to identify an SME- preferably local/regional or national- and undertake a thorough analysis, using primary and secondary data on its various aspects including- business model, marketing activities, its sources of finance, the aspirations of the owner(s)/founder(s)/partner(s), its future strategies
• The purpose of doing the above is to create a business plan for the particular SME with an intention to generate funds (through various sources of finance) to create innovation and growth within the organisation.
• It is imperative to remember that any ideas you suggest for growth and innovation must be justified
• Business viability is the key term to remember here.
• The format of the report (hand-in assignment) will have the following key chapters: total word count- 2500 approx.
• Introduction Chapter (350 words)
- Offering an overview of the business chosen
- Outline of the structure and content of the report
- Include objectives (if you wish to)
• Methodology Chapter (350 words)
- Discussion of your research method (no theoretical discussion required)
• Business plan and justification (1300 words)
- In-depth analysis of findings to create a viable business plan to raise finance for future growth and innovation within the chosen business
- Use relevant literature to provide academic underpinning
• Conclusion (500 words)
- Gives an overall discussion and conclusion of the project