The net cash flow given marketing and technical success


"Cee-ing Eye Corp. needs to decide whether to invest in research on a new drug that would instantly and painlessly cure most eyesight problems. Investing in research on the drug is estimated to cost $7 million to be paid immediately. If it decides to invest in research, the probability of technical success is 0.4. If Cee-ing Eye Corp. has technical success, it can choose between a basic or aggressive marketing strategy. A basic marketing strategy will cost the firm $5 million, and an aggressive marketing strategy will cost $9 million. The cost of the marketing strategy will be incurred in year 6. An aggressive marketing strategy has a 0.78 probability of success, and a basic marketing strategy has a 0.59 probability of success.

The net cash flow given marketing and technical success will be $109 million in year 7. The net cash flow with no marketing success but with technical success will be $10 million in year 7. If there is no technical success, there is no other cash flow expect for the immediate cost of investing in research. If Cee-ing Eye decides not to invest in research, its net present worth (NPW) equals $0. You should assume the cash flow is $0 in each year except for years 0, 6, and 7. Cee-ing Eye Corp. will choose the alternative with the largest expected NPW, and its MARR is 15%. What is the expected NPW of the optimal alternative? Express your answer in MILLIONS of dollars. In other words, if the correct answer is $12.3 million, enter 12.3."

Request for Solution File

Ask an Expert for Answer!!
Financial Management: The net cash flow given marketing and technical success
Reference No:- TGS02826644

Expected delivery within 24 Hours