There are three question to be answer based on the case study attached. The requirement are 1000 words for three question.
1. The marketing concept is one of several marketing management orientations. Explain why the firm here has not really followed the marketing concept and therefore suffered slow sales.
2. Describe the segmentation, target marketing and positioning strategy currently used by the company. In your answer, include a perceptual positioning map.
3. What recommendations or suggestions do you have for the firm to improve its segmentation, target marketing and positioning strategy, and overall marketing efforts?
Attachment:- POM Individual Assignment case study Trap Ease.pdf
Attachment:- POM Individual assignment guidelines and instructions updated.pdf