Case Study:
The Globalization of Beringer Blass Wine Estates
• What is the Key Issue or Key Problem in this case?
• Assess the attractiveness of the wine industry using Porter's Forces.
o What are the main driving forces?
o Is the US industry different from the global industry?
• Please perform a SWOT Analysis for Beringer.
o How would you assess Beringer's position as a competitor for global leadership?
Attachment:- Beringer_blass_wine.rar